Fetish wear has finally crossed over in to mainstream, causing a stir on this seasons catwalks. The weird and wonderful however does not stop there with PVC and latex effects transcending on to the make-up and beauty scene. The industry has finally tapped in to a trend which has grown in popularity over the past few years brought to the forefront of press attention with the rise of lady Gaga and her prosthetic horns, blue lipstick and Cruella Deville hair styles.
Spring and summer make up looks are a mixture of high shine PVC doll looks, natural skin and some heavy lips inspired by the 50's and 90's pop art. Most of the definition is concentrated on the eyes with a glossy wax effect on the lids.
In New York Alexander Wang’s catwalk was dominated by natural skin and nude lips with smudged greasy looking eyes. Black eyeliner was smudged upwards around the eyelid, away from the eye lash line, and outwards. Gloss was then applied to the inner corners of the eye to produce a wet look.
Jason Wu Jason Wu used bold red lips for his New York fashion show. This was combined with natural coloured gloss on the eyelids and a thin liquid line above the lashes to make them look thicker. To finish the look black mascara was applied to thicken the lashes.
London’s catwalks stuck with the strong lip trend with ASHISH Georgina Grayham using Black lipstick to create a strong look. The eyelids were pressed with pink glitter which was dragged below the eye from the outer corners to the middle of the eye, this was then sealed with Vaseline and lashes were covered with black mascara.
Mary Katrantzou kept her makeup looks simple using strong pastel colours on the lips. Greens, blues, pinks and purples were intensified by using white underneath to bring out a strong pastel shade.
In Milan the out there trends took it to a new level. Fendi used gold and silver leaf dotted on the eye lids and brows to create shiny metallic look. This was combined with nude skin and lips to create a look fit for space.
Paris catwalks followed this out there trend with Minx nail foils stuck to the eyebrows of models with nude faces. While Mugler used glitter on the eyebrows to create a high shine effect and mixed this with neon glitter green and yellow lips.
The Beauty industry has also adopted the rubber trend as one of its own releasing new beauty products and treatments regularly.
Illamasqua have released their ‘Theatre of Nameless’ collection which has a new kinky rubber look finish to their chip resistant hard wearing nail varnish. There are four colours to choose from ‘Kink’ which is green, ‘Vice’ is a deep red, ‘Faux Pas’ comes in Purple and ‘Taint’ a deep brown. The caps of the bottles are also rubber rather than a hard plastic making them easy to work with.
Bliss have started to sell a ‘Fabulous Skin-Reviving Mask’ which clams the skin and evens out its tone and texture. Its main ingredient is Algin, which is an extract from Algae, this helps the mask to set in to a rubberized mask and allows for absorption of all the other ingredients. Seaweed is notoriously porous and draws out impurities from your skin whilst exfoliating, Billberry another ingredient soothes and nourishes and the vitamin C brightens the skin.
So this summer embrace the inner Freak.
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