Friday 27 January 2012

LoveBox Festival

Michelle Allan



London’s biggest and most flamboyant festival is taking over Victoria Park on 15th 16th and 17th July bringing epic performances and charged sets to East London. It will be the ninth LoveBox festival following its conception in 2003. Formulated out of the love of music variation, Tom and Andy aka Groove Armada decided to form a new winning festival. LoveBox has emerged out of the dance culture to bring fresh new exciting sounds to the ears and feet of festival goers along with some good old classics.

This year is set to be a festival of epic proportions with a hectic line up it is set to be a party like no other. Artists gracing Victoria Park include Snoop Dog, Scissor Sistors, Beardyman, Jessy J, Katy B, Beth Ditto, Blondie and Robyn.

Over the eater bank holiday LoveBox stages a three day takeover at Village underground, a hub for creative endeavour and artistic collaboration, in the East end. Proceedings kicked off on Thursday the 21st April with a heavy bass night presenting breaking acts from warp records such as Hudson Mohawke and Rustie. Friday was the tracksuit party a night of some serious Hip hop from artists like Wookie and D-Bridge to flex the vocal cords to. With Saturday came a heavy dose of disco house brought by Andy Butler, founder of Hercules and Love affair. If this three day takeover is anything to go by the LoveBox festival is not one to be missed!

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